OLD Media Moves

How the FT is driving global growth

Faisal Kalim of What’s New in Publishing writes about how the Financial Times is growing its global audience.

Kalim writes, “The FT is also building its global reach with an eye to the future as it invests in JVs, partnerships and strategic alliances to extend its commercial offering into a wider set of integrated services.

“Some of its acquisitions over the last few years include the research and thought-leadership-based firm Longitude, content marketing company Alpha Grid, and digital media publisher Sifted which focuses on technology innovators and entrepreneurs.

“The publisher has also acquired stakes in the B2B fashion and luxury focused media start-up  Business of Fashion (BoF), and events and media company, The Next Web (TNW). Both companies have successful conferences business that can complement FT Live.

“The Next Web’s annual TNW Conference draws 17,500 attendees from around 3,500 companies a year. According to the publisher, these acquisitions are a part of a corporate development strategy to diversify its business in strategic areas.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

34 mins ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

39 mins ago

Dow Jones plans to expand Middle East operations

Dow Jones & Co., the parent of The Wall Street Journal, Barron's, MarketWatch.com and Investor's…

5 hours ago

WSJ seeks a White House reporter

The Wall Street Journal is seeking a White House reporter in Washington, DC, to break…

5 hours ago

Politics editor Pershing leaving WSJ

Ben Pershing, the politics editor of The Wall Street Journal, is leaving the news organization.…

5 hours ago

NY Times taps Stevenson as DC bureau chief

New York Times executive editor Joe Kahn sent out the following on Friday: A January 2010 front…

5 hours ago