Southern writes, “Since January, The Economist has streamed six audio posts, mostly in the format of discussions between two journalists. The first five featured economics correspondent Soumaya Keynes and columnists Callum Williams or Ryan Avent. These were based on their weekly articles on topics like American employment rates, free-trade agreements, migration in post-Brexit Britain, and whether taxing robots could help struggling workers.
“Last week, it streamed audio from Nigeria, discussing the country’s state of leadership while its president has been absent for six weeks. The stream prompted 198 comments and just under 150 shares, and reached an early peak of around 250 live listeners within the first few minutes, which fell to about 140 listeners for the remainder. The publisher said this is fairly consistent with the other live audios, although the total reach was lower than average. For now, it’s far from a scale play.
“‘Overall there are many positives to draw from our Nigeria broadcast,’ said Archer Hill, a social media writer at The Economist. ‘For one, we held a 30-minute discussion on a fairly niche subject that doesn’t normally get broad coverage. The quality of questions also suggests that our listeners were engaged and interested. We also overcame the technical hurdles of having a correspondent successfully call in from a country with unpredictable connectivity.'”
Read more here.
Wall Street Journal editor in chief Emma Tucker sent out the following on Thursday: Today we announced…
Clare Malone of The New York writes about Hunterbrook, which is using reporting from journalists to…
The Hollywood Reporter awards editor Tyler Coates is leaving the news organization. His last day will be…
Laura Purkess has been promoted to consumer features editor at The Sun. She will maintain…
Pat Ferrier, senior business reporter at the Coloradoan in Fort Collins, is retiring after 23…
Financial news site TheStreet.com has hired Conway Gittens as an anchor and video producer. His most recent…