How Protocol plans to differentiate itself
Andy Medici of The Washington Business Journal interviewed Protocol President Tammy Wincup and Executive Editor Tim Grieve about how the new tech news site from Politico will differentiate itself.
Medici writes, “The news organization will launch as a free digital product with sponsorships, but will also have events and introduce paid products — which could include subscriptions. Grieve said over time it wouldn’t be crazy to look at what Politico did, introducing a ‘pro’ subscription product after successfully launching a free news product, as something Protocol could do. ‘I think we believe that successful publications have lots of different revenue streams and you don’t want to rely. You can anticipate over time we will develop multiple ways to support the publication,’ Grieve said.
“Something new: Grieve stressed the news organization will look for new ways to connect with its audience, whether through audio briefings or alternative channels — he mentioned calendar invites as a means to share information, although he stressed that was not part of Protocol’s plans.’The world is busier and more crowded and there are more demands for everybody’s time and attention than there ever have been before,’ he said, adding Politico helped pioneer today’s newsletter-heavy environment. ‘You have to work so hard to find the readers where they are and not just counting on them to find you.'”
Read more here.