Categories: OLD Media Moves

How business news newsletter Morning Brew got its start

Andy Molinsky of Forbes.com interviewed Morning Brew CEO and cofounder Alex Lieberman about how he started the daily business news email newsletter.

Here is an excerpt:

Andy Molinsky: So, Alex, as a recent Morning Brew subscriber, I’m very excited to hear how you founded Morning Brew.
Alex Lieberman: It started my senior year at the University of Michigan. I was lucky enough to receive a full time a job offer and only had to take two or three classes to graduate. So I had some time on my hands and I decided to help out with other friends’ job searches. As it turned out, one of the hardest things for them was keeping up with the latest business news. They could do it, but what they were reading was just so dense and uninspiring.
Molinsky: So, was that the problem you were trying to solve?
Lieberman: Exactly. So, I literally just started writing a daily business roundup, which, at the time, wasn’t even called Morning Brew. It was called the Market Corner. And it was super simple – just a Microsoft Word template that I would put together saved as a PDF, and distributed through a listserv through Michigan’s website.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.