How Business Insider covers the influencer industry

Business Insider deputy executive editor Olivia Oran interviewed reporter Amanda Perelli about how she covers the influencer beat.

Here is an excerpt:

Oran: Describe an average day on the influencer beat.

Perelli: On an average day, I typically wake up and check social media (YouTube’s trending page, Instagram and Twitter) to see what I may have missed overnight.

I read a couple of industry-specific newsletters, like Benjamin Grubbs from The Creator Economy or check YouTube-specific publications like Tubefilter.

I work alongside my colleague Dan Whateley and together we typically will report on what’s new in the industry, like how influencers are shifting their business strategies, or the changes in influencer marketing. 

When we are in the office (pre-coronavirus), I love to meet up with people in the industry for coffee or check out their filming studios in the city – like I did with Doctor Mike.

Constantly meeting new people and introducing myself has helped me a ton and allowed me to gain so many valuable sources and ideas for stories.

When I can’t do that (either because we are in quarantine or because most of the industry is based on the West Coast) I like to plan a few intro calls later in the day to chat with interesting creators or other professionals in the industry.

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