Categories: OLD Media Moves

How Bloomberg News would cover a Boomberg presidential run

Michael Calderone of The Huffington Post writes about how Bloomberg News might cover a presidential run by its owner Michael Bloomberg.

Calderone writes, “A White House run — or perhaps even the time needed to consider one — would again pull Bloomberg out of the newsroom, which is now grappling with how to cover his latest presidential flirtation.

“‘John Micklethwait is our Editor-in-Chief and is in charge of decisions about coverage,’ Bloomberg News spokesman Ty Trippet said in a statement to The Huffington Post.

“Bloomberg News has long placed limits on how reporters cover both the company and its famous owner, including his personal life and wealth. Its coverage of the former mayor this past weekend was noticeably scant.

“As major news outlets pounced after The New York Times reported Saturday that Bloomberg’s advisers had drawn up plans for a potential independent run, Bloomberg Politics’ contribution was only a brief summary of that story. The company licenses Times content and provided the paper’s full story to subscribers of its Bloomberg Terminal service, but didn’t independently report new details.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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