OLD Media Moves

How Bloomberg News plans to cover the Democratic primary race

Sara Fischer of Axios reports about how Bloomberg News plans to cover the Democratic primary race now that owner Michael Bloomberg has entered the race.

Fischer reports, “The company has struggled in recent weeks to determine how it would cover the race and Bloomberg as a candidate, given that its company policies prohibit the newsroom from covering Bloomberg’s wealth or personal life, or stories about the company itself.

“Details: In a note to staffers Sunday morning after Bloomberg officially announced his candidacy, Micklethwait said that Bloomberg News will continue its tradition of not investigating Bloomberg, his family and foundation, and it would extend the same policy to “his rivals in the Democratic primaries.”

  • Micklethwait added that if other outlets publish stories about Bloomberg, Bloomberg Media would ‘either publish those articles in full or summarize them for our readers — and we will not hide them.’
  • Micklethwait noted that the company is following the same policy that it has applied to its coverage of corporate rivals CNBC and Reuters. Bloomberg doesn’t investigate those companies, but it does report on the news of the day if it involves them.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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