Marketwatch media columnist Jon Friedman writes Monday that the “Happy Hour” show on the new Fox Business Network is a cross between the old Ted Danson show “Cheers” and morning talk show “Regis and Kelly.”
Friedman wrote, “The show is a central part of FBN’s daunting game plan: to make financial news fun for Main Street. Instead of reciting dry numbers in earnings reports, ‘Happy Hour’ is more likely to explain what the news means to shareholders and the general public.
“‘Happy Hour’ looks to me like the new channel’s breakout hit. Its time slot is ideal, starting an hour after the frenzy of the market close, when investors want a little entertainment after a hard day. Liz Claman‘s afternoon show will provide a slick lead-in, to boot.
“FBN could also use ‘Happy Hour’ for marketing opportunities. I wouldn’t be surprised if the show took to the road someday, heading to cities with Fox affiliates. FBN could also hold online contests to see which bar is lucky enough to host the show.”
OLD Media Moves
"Happy Hour" is sit com and talk show
October 29, 2007
Posted by Chris Roush
Marketwatch media columnist Jon Friedman writes Monday that the “Happy Hour” show on the new Fox Business Network is a cross between the old Ted Danson show “Cheers” and morning talk show “Regis and Kelly.”
Friedman wrote, “The show is a central part of FBN’s daunting game plan: to make financial news fun for Main Street. Instead of reciting dry numbers in earnings reports, ‘Happy Hour’ is more likely to explain what the news means to shareholders and the general public.
“‘Happy Hour’ looks to me like the new channel’s breakout hit. Its time slot is ideal, starting an hour after the frenzy of the market close, when investors want a little entertainment after a hard day. Liz Claman‘s afternoon show will provide a slick lead-in, to boot.
“FBN could also use ‘Happy Hour’ for marketing opportunities. I wouldn’t be surprised if the show took to the road someday, heading to cities with Fox affiliates. FBN could also hold online contests to see which bar is lucky enough to host the show.”
Read more here.
Media News
Kudlow to remain at Fox Business
November 16, 2024
Media News
Wired senior writer Meaker is departing
November 15, 2024
Media News
CNBC’s head of events departing after 28 years
November 15, 2024
Media News
WSJ taps Beaudette to oversee business, finance and economy
November 15, 2024
Media News
NY Times taps Searcey to cover wealth and power
November 15, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.