Get to know your biz reporter better

A Red Herring story that discusses how Dow Jones is making videos from The Wall Street Journal, Barron’s and Marketwatch available on blinkx and Lycos talks about using its business journalists more for the medium.

Michael Cohn wrote, “Dow Jones has also been working on enlisting the entire news staff on developing original video content.

“‘I’ve often felt that the Dow Jones properties have been relatively unexploited in that area,’ said Mr. [Bob] Leverone, [vice president of TV production for Dow Jones]. ‘The reporters are doing investigative stories and stories about companies, and it’s an opportunity for the public at large to get to know these reporters better.’

“Other content will include interviews, on-location coverage, and footage of conferences such as those run by Barron’s, which are normally only open to paying professionals and guests.

“‘It’s a very interesting area in general because lots of people are quick to say newspapers are dead or dying or relics from yesteryear,’ said Mr. Chandratillake. ‘In some ways it’s true that newspapers have to change a lot from the way they look today, but this deal highlights what newspapers do best and what makes them unique.’

“He sees particular advantages in Dow Jones’ resources, especially as the New York-based financial media giant expands its efforts online.

“‘They have the best experts with great access to some of the most interesting people in the world of business,’ he added. ‘They have the knowledge that the press has about what’s interesting, what’s not interesting, and they are doing it thoroughly, experimenting now with different ways of capturing or encoding that core essence, recording it on video and doing it online.'”

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