More than 700,000 people use the Financial Times‘ web-based mobile application to access news and other content, making it more popular than the version sold in Apple’s App Store, reports Jennifer Saba of Reuters.
Saba writes, “FT.com Managing Director Rob Grimshaw told Reuters that the new Web-based app was drawing more traffic than the version that was sold through the App Store.
“‘People who are using the app are spending much more time with the content,’ he said. ‘They are consuming about three times as many pages through the app as they are through the desktop in an average visit.’
“The FT’s Web-based mobile app accounts for 15 percent of FT.com subscriptions and 20 percent of total FT.com page views from mobile users, Grimshaw said.
“Apple was not immediately available for comment.
“Generally, publishers offer custom-made apps for Apple’s iPad or other tablet devices such as those run on Google Inc’s Android system.”
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