Ian Burrell of The Independent newspaper in London reports that The Financial Times is about to unveil an online pay model similar to that of iTunes.
Burrell writes, “Senior sources at the FT have confirmed that the group is in discussions with a number of payment processor companies to establish a simple ‘one -lick’ procedure that would enable consumers to pay a small fee for single articles that would otherwise be available only to subscribers.
“FT executives, who hope to have the system in place by 2010, have not settled on the price for an individual story, but say that they have been impressed by the ‘fabulous buying experience’ of iTunes, which allows users to buy a single song for 79p.”
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