FT expands in Latin America
The Financial Times announced a significant expansion into the Latin American market on Tuesday.
The business newspaper has launched a digital newspaper print site in São Paulo, a new Latin America homepage on FT.com, and a new mobile app for the region. These investments reflect an increasing demand for the FT’s incisive global news and analysis in the region, as well as Latin America’s growing influence in the global economy.
The digitally printed newspaper will be available for subscribers and retail vendors in São Paulo, Rio de Janeiro and Brasilia starting Oct. 3. Copies are printed with HP high-speed inkjet web press technology at BMK in São Paulo and will be sponsored by BNY Mellon at launch.
The Latin America homepage for FT.com and the new FT Latin America web app will offer the same features as other global editions, while content most relevant to the FT’s growing digital audience in the region will receive more prominent placement. Both interfaces will be available to all global desktop and iPhone users through the settings menu on FT.com and app.ft.com.
“This next step in our global expansion reinforces the FT’s commitment to offering our award-winning journalism on any platform our international audience chooses,” said John Ridding, CEO of the Financial Times, in a statement. “The launch of the new print site underscores our belief in a healthy future for print and the Latin America homepage and mobile app reflect growing demand from both readers and advertisers on all channels. The FT’s growing audience and product offerings in the region also affirm Latin America’s emergence as a major center for global business and finance.”
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