Jon Friedman, who writes a regular media column for Marketwatch, examined the Houston Chronicle’s coverage of the Enron trial this morning.
Friedman writes: “There are two inherent challenges: a) It’s expected to last a minimum of four months, longer if the defense counsel has its way, and b) This is basically an ACCOUNTING trial, so the guts of it are likely to be highly technical, dull and difficult to understand for the, well, lay reader.
“The Chronicle’s strategy hinges on using its Web site (www.chron.com) to blast out story after story as a way of satisfying its insatiable Enron fanatics. ‘We’re looking to provide a layer of coverage that serves the needs of our diehard readers in the paper and on the Web,’ said Chronicle interim business editor Laura Goldberg. ‘But we’re not going to strain to create something.'”
Read Friedman’s entire review of the Chronicle coverage here.