Freedom CEO: Spice up biz coverage

Scott Flanders, the CEO of Freedom Communications, which owns the Orange County Register and other papers across the country, suggested that business sections add more flair to their coverage.

Flanders was speaking at the annual Society of American Business Editors and Writers conference earlier this week. His comments were posted by Colin Stewart of the Register staff on its Morning Eye blog.

Stewart wrote, “Flanders told a gathering of business editors and writers Tuesday that, to attract readers, business sections should include pieces modeled after the New York Post’s celebrity-focused Page 6.

“‘That means we’re going to have to be more prepared to write about rumor, conjecture and speculation, if we’re going to lure in and be a must-read,’ he said.

“Below are excerpts from his remarks to the annual meeting of the Society of Business Editors and Writers in Anaheim: