Wayne Friedman of MediaPost’s TV Watch writes about how Fox Business Network is using its female anchors and reporters to promote itself in New York.
“One New York City billboard offers up the distracting message: ‘The Future of Business News Has Arrived. See What You Are Missing.’ Featured prominently are photos of seven attractive, smiling female business journalists in a lineup shot that is less Victoria’s Secret and more beauty pageant.
“Using sex has never been a secret in advertising — and using proper credentials can be boring. I’m sure these on-air reporters have the latter as well.
“The bottom line, not so subtly revealed here, is — What? Business can be sexy, and not boring.”
Read more here.
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