Fox Business using sex to sell business news

Wayne Friedman of MediaPost’s TV Watch writes about how Fox Business Network is using its female anchors and reporters to promote itself in New York.

Friedman wrote, “A new outdoor ad for a Fox Business campaign offers up what we love best about all News Corp. properties: A little sex to make us forget our troubles — such as that the Dow Jones Industrial Average is now at its lowest levels since October  2006.

“One New York City billboard offers up the distracting message: ‘The Future of Business News Has Arrived. See What You Are Missing.’ Featured prominently are photos of seven attractive, smiling female business journalists in a lineup shot that is less Victoria’s Secret and more beauty pageant.

“Using sex has never been a secret in advertising — and using proper credentials can be boring. I’m sure these on-air reporters have the latter as well.

“The bottom line, not so subtly revealed here, is — What? Business can be sexy, and not boring.”

Read more here.