Categories: OLD Media Moves

Fox business news channel expected to launch in late 2007

The buzz about the upcoming Fox News business channel is growing again after parent company News Corp. held its quarter earnings conference call on Wednesday and CEO Rupert Murdoch said the launch would occur later in the year.

Georg Szalai and Paul J. Gough from the Hollywood Reporter wrote, “But there’s no question that a Fox Business Channel is coming. Fox News Channel has the top five business shows on TV, with ratings that far outweigh CNBC and an eye toward the big-bucks ad revenue that the NBC Universal-owned channel draws. It has secured enough distribution — upward of 30 million households — to make the channel viable. And it has hired executives including former ‘Today’ and CNBC staffer Alexis Glick to help develop the channel.

“Murdoch said the channel is working on developing the physical studios, which would be with Fox News in the News Corp. headquarters in Manhattan.

“‘Plus, we have to recruit some money honeys,’ chuckled Murdoch, referring to the now-trademarked nickname of CNBC anchor Maria Bartiromo.

“CNBC even discussed the matter Wednesday on the network’s ‘Squawk on the Street.’

“‘Maybe we’re the only people who care about this, but (Murdoch) did answer a question about the coming business network that Fox has been talking about launching for years now,’ reporter David Faber said on the show. He also repeated Murdoch’s ‘money honeys’ line.

Read more here.

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