Categories: OLD Media Moves

Fox Business Network posts highest July ever

Fox Business Network recorded its highest rated July ever in total viewers averaging 83,000 during the business day, according to Nielsen.

In addition, every single program showed double- or triple-digit growth in their new time slot. July was also Fox Business Network’s highest-rated month of the year in total viewers in the key 25- to 54-year-old demographic.

Newcomer Trish Regan earned the network’s most improved time slot as her show “The Intelligence Report with Trish Regan” led to a 192 percent in total viewers and 117 percent increase in the 25-54 demo compared to last July for the 2 p.m. slot.

Neil Cavuto’s move to noon is also making strides as “Cavuto: Coast to Coast” led to a 76 percent in total viewers and 50 percent rise in the 25-54 demo for that time slot.

In addition, Maria Bartiromo’s new “Mornings with Maria” program is up double digits in the demo, while “Varney & Co.” anchored by Stuart Varney is  the network’s No. 1 program, bringing in 104,000 total viewers and 16,000 in the demo.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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