Categories: OLD Media Moves

Fox Biz Network will be successful — with or without Dow Jones

Motley Fool contributing writer Rick Munarriz writes Thursday that the new Fox Business Network will be successful with or without the help of Dow Jones & Co., the parent of The Wall Street Journal, which its parent News Corp. wants to buy for $5 billion.

Munarriz wrote, “No, FBN’s launch doesn’t need the blessing — and branding — of Dow Jones. It was landing key distributors such as Time Warner CableÂ and its 13 million subscribers long before it made the surprisingly generous bid for Dow Jones. However, having Dow Jones on board obviously wouldn’t have hurt.

“With smaller properties such as TheStreet.comÂ seemingly chummy with CNBC and ThomsonÂ in the process of acquiring Reuters, Dow Jones is the perfect, eligible fit in News Corp.’s master plan of broader business coverage.

“With FBN’s debut now just three months away, it seems as if Fox — guided by former CNBC star Neil Cavuto — has no problem going it alone.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.