Motley Fool contributing writer Rick Munarriz writes Thursday that the new Fox Business Network will be successful with or without the help of Dow Jones & Co., the parent of The Wall Street Journal, which its parent News Corp. wants to buy for $5 billion.
Munarriz wrote, “No, FBN’s launch doesn’t need the blessing — and branding — of Dow Jones. It was landing key distributors such as Time Warner CableÂ and its 13 million subscribers long before it made the surprisingly generous bid for Dow Jones. However, having Dow Jones on board obviously wouldn’t have hurt.
“With smaller properties such as TheStreet.comÂ seemingly chummy with CNBC and ThomsonÂ in the process of acquiring Reuters, Dow Jones is the perfect, eligible fit in News Corp.’s master plan of broader business coverage.
“With FBN’s debut now just three months away, it seems as if Fox — guided by former CNBC star Neil Cavuto — has no problem going it alone.”
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