Steve Krakauer of Mediaite reports how the new Fox Business Network ad campaign uses personalities from its sister network, Fox News.
Krakauer writes, “In a TV ad that has played in the New York market on Fox News, but also has been seen this week on the cable news competition CNN and MSNBC, every major FNC star makes an appearance in a rapid 30-seconds. Bill O’Reilly says FBN is ‘straight-forward, no-spin talk you can trust,’ while Sean Hannity describes ‘the power to inform.’ Then there’s Glenn Beck, who says, ‘come on America the choice is simple,’ and ‘this network wants you to succeed’ (apparently the competition doesn’t).
“Also in the ad are Greta Van Susteren, Megyn Kelly and Bill Hemmer. The tagline at the end, showing both logos, is ‘two networks, twice the power.’
“Obviously Fox News is a powerful force on cable news, and cable in general. And Fox News stars consistently show up on FBN programs. But having Bill O’Reilly tell viewers that watching Fox Business is a good idea could pay dividends as the young network continues its quest for viewers.
“A print ad takes a decidedly different route. As Neil Cavuto showed recently in a Fox News segment, the ad asks ‘Is The World Broke?’ If it wasn’t clear, there’s a photo illustration – the Earth with a sad face, shedding a single tear. ‘Out of money means out of options,’ the ad says. ‘Watch Fox Business.'”
Read more here.
