Rafat Ali of PaidContent.org writes about the relaunch of the Fortune.com web site.
Ali wrote, “Fortune.com has redesigned its site, emphasizing the magazine and the brand much more than what it was/became under the CNNMoney.com umbrella. It is a very clean looking redesign, with only a top network-band giving any hint of it being part of CNNMoney sites (and then Fortune.com URL redirects to http://money.cnn.com/magazines/fortune/, so that makes it clear).
“This comes as Fortune magazine is readying to launch its big print redesign in December or Jan. Some parts of bringing-the-big-brands-back strategy were hinted by Ann Moore, CEO of Time Inc, when she spoke to us around our FOBM conference last month: ‘What happened is we took the emphasis off the brands…it seemed crazy not to re-establish the power of these brands. We put in a new management team in place now.’ Also, since Fortune absorbed a lot of Business 2.0 journalists, it now has expanded online daily coverage on Fortune site.”
However, John Koblin of The New York Observer notes the redesign looks a lot like the Conde Nast Portfolio web site.
