Fortune is partnering with Placements.io as it rebuilds its advertising technology stack, reports Sara Guaglione of Publishers Daily.
Guaglione writes, “Placements.io will serve as Fortune’s revenue management platform. The Seattle-based start-up works with publishers and ecommerce partners.
“The company offers integrations with Salesforce, NetSuite, Google Ad Manager, as well as a proprietary migration automation tool, allowing publishers to quickly migrate to Placements’ platform.
“‘Fortune has been granted the opportunity to reinvent our business and partner with a progressive company like Placements.io, which positions us for success,’ stated Michael Schneider, Chief Revenue Officer at Fortune.
“He added: ‘Their next-generation platform integrations approach, as well as the number of meaningful enhancements and releases they provide, builds confidence for our future.'”
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