Joy Allen, who started the Greater Wilmington Business Journal in North Carolina in 2000 and was its publisher until selling it in 2007, writes about her decision.
Allen writes, “When I started my business in 1995, the World Wide Web was in its infancy, so I learned to write HTML code and added website design to my services. In other words, I seized an opportunity to fill a need.
“By 1999, I had recognized another need. In-depth news coverage of our burgeoning business community did not exist, nor was there a vehicle for targeted business-to-business advertising.
“I took the plunge into that void by launching the Greater Wilmington Business Journal in 2000.
“I have shared these details of my personal story as a Wilmington businesswoman because my experience is by no means unique. As the publisher of the Business Journal, I met a multitude of people who, like me, gravitated to Wilmington because of what it had to offer and also what it was lacking.”
Read more here.
