Robin Wauters of TechCrunch reports that Forbes has sold its Investopedia site to ValueClick for $42 million.
Wauters writes, “The site has self-reportedly built nearly 30,000 pieces of financial related content and develops an additional 7,000 pieces of content on an annual basis. Investopedia is said to generate most of its traffic organically and monetizes primarily by selling cost-per-impression display advertising through its direct sales force.
“The site attracts 2.2 million unique U.S. visitors per month according to comScore and boasts some 3.1 million newsletter and 1.7 million email subscribers.
“Investopedia’s management team and employees have been retained by ValueClick and the business will run as a wholly-owned subsidiary.”
Read more here.
