Forbes has promoted Lynn Schlesinger as chief marketing officer with oversight for all brand and demand marketing.
Since joining Forbes in 2019 as group vice president, brand and demand marketing, Schlesinger has revamped the company’s go-to-market strategy, introducing best practices and new CRM and other digital tools to increase efficiencies and streamline operations.
She works closely with all aspects of the organization, including editorial and digital, as well as the teams responsible for Forbes’ signature BrandVoice, Insights and ForbesLIVE offerings.
“In just under one year, Lynn’s built a center of excellence at Forbes for brand and demand marketing,” chief revenue officer Jessica Sibley said in a statement. “Building off her tech chops, deep industry experience and proven track record of success, she’ll continue to transform our business as we step into a new decade with a go-to-market approach that drives our brand partners’ business goals.”
In her new role reporting to Sibley, Schlesinger assumes responsibility for the company’s brand marketing, demand-generation, audience acquisition, insights and strategy, integrated marketing and design development.
Schlesinger’s has marketing, planning, strategy and brand development experience from her years at Neustar where she was a Forbes client. She has also worked at other media and tech brands, including Bloomberg Businessweek, Infotrieve, MarketShare and NYSE.
