OLD Media Moves

Forbes plans to hire 20-30 for newsletter initiative

Mark Stenberg of Business Insider writes about the initiative at Forbes to expand its newsletter business.

Stemberg writes, “Third, the publication will be hiring 20 to 30 journalists as staff writers. These ‘Journalist Entrepreneurs’ will write newsletters about subjects they have expertise in, as well as articles for the Forbes website, which makes them eligible to receive pay incentives based on the views and engagement that their articles generate. The writers will split the subscription revenue generated by their newsletters 50-50 with Forbes.

“Despite their name, the Journalist Entrepreneurs will not own the intellectual property of their newsletters, a representative of the publication confirmed, since they are considered staff writers. Forbes contributors, however, will own the IP of their newsletters. If a Journalist Entrepreneur leaves the program and wants to keep the email addresses they collected, an arrangement would be made in which the writer would ‘fairly’ compensate Forbes to keep the list, a rep said.

“According to Lane, the Journalist Entrepreneurs concept stemmed from a growing awareness that journalists can be part of the creator economy. By building personal brands based on credible reporting and writing, journalists can turn themselves into one-person businesses, a reality that Forbes’ new program hopes to complement.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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