Forbes announced Wednesday that it has named Gyro as its ad agency of record, its first agency of record in the past decade.
In addition, Gyro will receive exclusive status in the CMO Network section of Forbes.com and a key sponsorship role in Forbes’ annual CMO Summit.
“We are motivated by a desire to expose CMOs to the growing array of innovative media solutions we are bringing to market,” said Forbes CEO Mike Perlis in a statement. “We’ve turned confidently to Gyro, one of the world’s largest, award-winning agencies focused on reaching business decision makers to help us do so.”
Gyro’s job is to enhance the Forbes CMO Network and support Forbes’ plans to add subscribers, site users and advertisers. The partnership will be supported by business development executives in at least 17 Gyro offices internationally.
Financial details of the transaction were not disclosed.
