Forbes is launching a newsletter platform that will allow journalists to launch their own paid newsletters and split the revenue with the 103-year-old publisher, reports Sara Fischer of Axios.
Fischer writes, “Forbes will hire 20-30 writers with big followings to help get the platform up and running. It later plans to add some of its existing editorial verticals to the platform and make the offering available to its 2,800-person contributor network.
“How it works: The idea is to create a platform that offers writers all of the marketing, editorial and salary benefits of being a part of Forbes’ newsroom, but gives them enough editorial independence to ensure that their audiences follow them over to Forbes.
“Writers will be able to split subscription revenue for the newsletters 50/50 with Forbes. They will also be able to receive a cut of advertising revenue with Forbes, with no cap on potential earnings.”
Read more here.