Jamie Gavin of FIPP interviewed Forbes CEO Mike Federle about its latest expansion into video.
Gavin writes, “The publication’s latest innovation comes in the form of Forbes8, an on-demand digital video network brimming with expert content designed to help the next wave of entrepreneurs take their first steps into the business sphere. And that is where we begin.
“‘Yeah it’s a standalone app,’ says Mike Federle, CEO of Forbes Media. ‘It’s downloadable right now and it’s available all over the world. But what it’s based on is Forbes’ focus on entrepreneurship, and we call it is Forbes8, which is the infinity sign of an entrepreneurs journey. It’s all about providing information in your pocket, in an app, with information on everything you need to know about becoming an entrepreneur, starting a company, etc. There’s 3,500 videos that we have in there from successful entrepreneurs, successful startups, to tutorials on how to write a business plan, how to raise capital, everything you might need to know.’
“For a magazine that has made its name writing about the forefront of business, and the individuals who drive it, staying on top of new technologies is naturally an important component in the brand’s success. So what other areas of innovation is Forbes focused on right now?
“‘Yeah the focus is always around technology these days: you have to stay up on new technologies that are coming out. And so for us, we’re very focussed on adding artificial intelligence elements into our CMS system, as well as looking maybe to partner, to buy, to joint venture, with interesting companies in the AI space. We’re firm believers that AI will be very much a part of newsrooms. It already is, and will become increasingly so.'”
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