Fast Company is in good company

Jon Friedman of Marketwatch writes Monday about Fast Company magazine, and he likes what he reads in the business monthly.

Friedman writes, “Fast Company isn’t a slave to breaking news and must continually find inventive ways to look relevant in the digital age. It only appears once a month and can’t hope to compete with newspapers, blogs, Web sites and 24-hour cable news outlets.

“‘We never think there is any story we have to do,’ Safian said. ‘It’s one of the luxuries and challenges of what we do. As a monthly, we cannot chase the news.’

“I’ve written that I regard Wired, based in San Francisco, as the top rung of the ladder of business magazines. Read column.

“You could say that Fast Company, which has its editorial headquarters in the Wall Street area of lower Manhattan, is the New York City cousin of Wired — and a distant relative of Fortune, another high-quality vehicle for storytelling. The best business writers don’t drown their readers in unnecessary statistics.”

Read more here.