Categories: OLD Media Moves

Fast Company also sees circulation growth

Business magazine Fast Company also reported strong growth in its newsstand sales and in its subscriptions during the last six months of 2007.

Fast Company reported a total paid circulation base of 749,095 and saw its newsstand sales increase 38 percent from the same period in 2007, to an average of 30,515.

For the six-months ended June 30, Fast Company had a total paid circulation base of 746,161 and saw its newsstand sales increase 35 percent from the same period in 2006, to an average of 24,332.

This marks the third consecutive reporting period in which Fast Company delivered half-over-half percentage growth, having posted single copies sales growth of 37 percent and 35 percent for the two preceding reporting periods.

“The FAS-FAX data reflects the tremendous vitality of Fast Company in an environment that has been challenging to the publishing sector,â€? said Mansueto Ventures CEO John Koten in a statement.  “Investments made in our media brands under Mansueto’s ownership have made us smarter in how we have applied promotional spending and how we position our titles to be certain that they reach and engage business readers.  Clearly, our efforts are paying off.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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