Media Moves

Fast Company also sees circulation growth

February 11, 2008

Posted by Chris Roush

Business magazine Fast Company also reported strong growth in its newsstand sales and in its subscriptions during the last six months of 2007.

Fast CompanyFast Company reported a total paid circulation base of 749,095 and saw its newsstand sales increase 38 percent from the same period in 2007, to an average of 30,515.

For the six-months ended June 30, Fast Company had a total paid circulation base of 746,161 and saw its newsstand sales increase 35 percent from the same period in 2006, to an average of 24,332.

This marks the third consecutive reporting period in which Fast Company delivered half-over-half percentage growth, having posted single copies sales growth of 37 percent and 35 percent for the two preceding reporting periods.

“The FAS-FAX data reflects the tremendous vitality of Fast Company in an environment that has been challenging to the publishing sector,â€? said Mansueto Ventures CEO John Koten in a statement.  “Investments made in our media brands under Mansueto’s ownership have made us smarter in how we have applied promotional spending and how we position our titles to be certain that they reach and engage business readers.  Clearly, our efforts are paying off.”

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