Ellis Booker of BtoB magazine writes Monday about how regional business publications are thriving despite the woes in other printed media.
“For Jeff Hankins, president-publisher of Arkansas Business Publishing Group, entering the Web development business three years ago has provided a good source of new revenue and brought in incremental advertising to its portfolio of 15 titles. Hankins’ seven-person Web team has been hired by a handful of media companies, as well as advertisers of various shapes and sizes, from construction companies to medical clinics.
“‘Our online advertising and sponsorship business will be 7% of revenue this year, and our Web development work will be 7% of revenue,’ Hankins said.”
Read more here.
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