Dante Chinni wrote in the Christian Science Monitor that the success of The Economist magazine in the United States is beginning to have an impact on other publications and the strategies they take to attract more readers.
“So maybe it’s all about format and content, and maybe Time’s moves indicate that the other weeklies are beginning to notice.
“Time’s new publishing schedule will mean it hits the streets on the same day as its British competitor. And Time’s idea about circulation, placing less emphasis on quantity, suggests an approach that several publications, including The Economist, have pursued: It’s not how many subscribers you have; it’s who they are.
“The strategy is practiced by media outlets that are sometimes called the ‘elite media.’ They aim at better educated, more-affluent audiences that have more money to spend on news and are more desirable to advertisers. The news outlets that serve them place a premium on trying to bring more depth and breadth to their coverage.”
Read more here. Another member of the elite media, wrote Chinni, is The Wall Street Journal.
Business Insider's Tola Onanuga has joined Yahoo Finance in the United Kingdom as its homepage editor. She…
The Logic managing editor Jordan Timm sent out the following: I’m excited to announce that James…
The Upstate Business Journal in South Carolina has rolled out a redesign. Sherry Jackson, vice…
STAT News has named Lizzy Lawrence its FDA reporter, leading coverage of the preeminent food…
The Dallas Morning News is searching for an intrepid and curious breaking news business reporter…
BBC has hired Lily Jamali as its North America tech correspondent, based in San Francisco.…