Economist circulation remains steady despite price increase

The Economist’s circulation held steady at 1.6 million during the first six months of the year, essentially flat from the previous period, despite a price rise in March 2019, according to data released Thursday from the Audit Bureau of Circulations.

“As publications continue to face headwinds in a challenging media environment, we are proud of the fact that we continue to attract and retain loyal readers at a premium price,” said Marina Haydn, executive vice president and managing director of circulation at The Economist, in a statement. “To uphold this momentum, our focus is fully on reader and prospect engagement in particular across our digital product spectrum.”

Global print circulation is 859,232, and global digital circulation is 798,585.

In North America the combined print and digital circulation is 907,018, up 1.1 percent during the time period.

North American circulation accounts for 55 percent of The Economist’s global circulation.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.