Digiday redesigns site to reflect three brands
Brian Morrissey, the president and editor in chief at Digiday Media, posted Wednesday about its main website’s redesign.
Our new site is not a result of the coronavirus dislocation, but it is a way of us adapting to the changed needs of our audience and our own evolution as a company. When we last refreshed our site, Digiday had a single brand. We now have three. Back then, we did not have a membership program; now we have three across all brands. We needed to adapt our experience.
The new Digiday will allow visitors to easily discover related content from our sister brands, Glossy and Modern Retail. We’re also putting our member-exclusive content front and center. Memberships have never been more important in media — and Digiday is no exception. The best way you can support the work our 25-person editorial team does is by becoming a member of Digiday+, Glossy+ or Modern Retail+ — or, why not, all three.
We’ve also changed the site to be a lot cleaner while we organize content by topic. There are many backend changes I won’t bore you with, but that will allow us to work a lot more efficiently across the three brands.
Read more here.