Matthew Flamm of Crain’s New York Business writes about how The Wall Street Journal is attempting to boost online readers — and revenue — by adding an obituary section to its Web site.
“‘Obits and memorials have been a small part of [the newspaper’s classified] business, but we’re expecting it to grow with this relationship with Tributes,’ said Patricia Rodeawald, director of digital classifieds for WSJ.com.
“Consumers can choose from a range of packages to commemorate loved ones, paying an annual fee of $79.99, for instance, to post unlimited text online, along with 25 photos and a song.
“For obits in the Saturday Journal, pricing starts at $250 for the basic listing. Additional tributes run $500 an inch for the national edition, and half that or less for regional editions.”
Read more here.
Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…
This position will be Hybrid in the office/market 3 days per week, and those days…
The Fund for American Studies presented James Bennet of The Economist with the Kenneth Y. Tomlinson Award…
The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top…
Zach Cohen is joining Bloomberg Tax to cover the fiscal cliff and tax issues on…
Larry Avila has been named interim editor for Automotive Dive, an Industry Dive publication. He…