OLD Media Moves

Death and The Wall Street Journal

September 23, 2008

Matthew Flamm of Crain’s New York Business writes about how The Wall Street Journal is attempting to boost online readers — and revenue — by adding an obituary section to its Web site.

Grim ReaperFlamm writes, “In a deal announced Monday, Web startup Tributes.com has become the new classified obituaries section of WSJ.com. Users will also be offered the opportunity to add a print component that will appear in the Remembrances section of the Saturday Journal.

“‘Obits and memorials have been a small part of [the newspaper’s classified] business, but we’re expecting it to grow with this relationship with Tributes,’ said Patricia Rodeawald, director of digital classifieds for WSJ.com.

“Consumers can choose from a range of packages to commemorate loved ones, paying an annual fee of $79.99, for instance, to post unlimited text online, along with 25 photos and a song.

“For obits in the Saturday Journal, pricing starts at $250 for the basic listing. Additional tributes run $500 an inch for the national edition, and half that or less for regional editions.”

Read more here.

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