Kelly writes, “The plan calls for the publication to be e-mail-blasted each morning around 7:30 a.m., staring Jan. 6.
“Allon said he plans to secure one advertiser per week and expects to open with about 6,000 subscribers, who will receive the publication free of charge.
‘We’ll be profitable in the third month, after we’ve lined up 10 weeks of ads,’ he said.
“Jon Lentz, who is currently editing City & State First Read, which blasts a digital edition to subscribers at 7 a.m. and 5 p.m., will add overseeing the tech publication, which will have some original reporting and an aggregation of other news stories.”
Read more here.
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