The Daily Herald suburban newspaper in Chicago is changing the name of its business newspaper from Business Ledger to Suburban Business.
President Scott Stone writes, “Like the Business Ledger, the Daily Herald Suburban Business will have a strong print component. But it’s going to be easier to get to and easier to find. We’re going to make it simple for you to subscribe. (We definitely want to keep you as a reader.) If for some reason you don’t have a copy, you’ll be able to find one on the newsstand — or find the coverage on your computer, at home or the office. Not just once a month, but six days a week. Business changes rapidly and you need to find out about it rapidly too.
“It’s going to be part of the Daily Herald. The main package of coverage (and the most business eyeballs) will be in the Sunday paper — a Daily Herald Suburban Business section that includes the most popular Ledger features, but expanded coverage too. As well as a larger and more committed readership. If you want information, this will be the place to find it. If you want a business audience that needs to see your message, this will be the place to advertise to it.
“You’ll get Daily Herald Suburban Business Tuesdays through Saturdays too. The chunks will be smaller on weekdays, but just as relevant.”
Read more here.
