Crain’s Detroit Business plans to put more of its content behind its paywall in 2017, writes publisher Mary Kramer.
Kramer writes, “Print advertising accounts for well over 50 percent of our revenue at Crain’s — the revenue that helps to support our terrific newsroom. But we also post about 100 stories a week on our website, crainsdetroit.com, and offer an array of e-newsletters. We limit the number of “free stories” a non-subscriber can read. In 2017, that number will shrink. We ask our audience to pay for what they value — business news and information that’s not reported anywhere else.
“We’re also offering a new higher-level subscription package that provides access to all of our data and top company lists from current and past years.
“To me, the ultimate value of Crain’s Detroit Business is the breaking news and reporting insights of our beat reporters. Last week, our newly appointed editor, Ron Fournier, announced that Chad Livengood, chief of the Detroit News bureau in Lansing, is joining Crain’s on Dec. 26.
“Livengood has a stellar reputation; he’ll join an already-strong newsroom. His arrival is a signal that journalism is alive and well at Crain’s Detroit Business.”
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