Categories: OLD Media Moves

Consumer Reports will use experts in the future

Katherine Seelye of the New York Times reports that Consumer Reports magazine, reeling from an embarrassing mistake earlier this year, will now try to use more outside experts when it evaluates products.

Seelye wrote, “But yesterday, the magazine said that its quest for independence had kept it from reaching out to experts who might have helped it avoid one of the biggest mistakes in its 71-year history.

“In January, the magazine reported that 10 of 12 infant car seats it tested had failed simulated crash tests — a report it retracted two weeks later.

“A review of the incident by two outside specialists found that the magazine’s problem stemmed mainly from its decision to develop and run its side-impact tests without extensive consultation with other experts.

“The magazine said in a statement that it had not consulted outside experts in part ‘because of the organization’s longstanding policy of limiting contact with government and industry to avoid compromising the independence of its judgment.’

“That decision, the magazine said, ‘ultimately proved to be a mistake.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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