Categories: OLD Media Moves

CNNMoney.com's push into video

David Ho of the Atlanta Journal-Constitution takes a look Saturday at CNNMoney.com and its push into more video on its web site, which begins next week.

Ho wrote, “Executives and editors are betting the site’s new look and a dedicated video team will better serve users, attract lucrative online ads and even take on financial TV networks such as CNBC and the new Fox Business Network.

‘The future of business television is online,’ CNNMoney.com Editor Chris Peacock said. He said his site will soon go from producing one or two original videos each day to 15 or more.

“‘The audience for business and finance information migrated online very quickly,’ Peacock said. ‘They’re at their desks. They’re an at-work audience. We have a footprint to reach more people through our distribution than I think the classic cable networks can.’

“Atlanta-based CNN tried before to compete in the financial television business dominated by CNBC, but its CNNfn channel folded in 2004 after nine years.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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  • They’re an at-work audience. We have a footprint to reach more people through our distribution than I think the classic cable networks can

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