OLD Media Moves

CNNMoney.com's push into video

January 12, 2008

Posted by Chris Roush

David Ho of the Atlanta Journal-Constitution takes a look Saturday at CNNMoney.com and its push into more video on its web site, which begins next week.

CNNMoney.comHo wrote, “Executives and editors are betting the site’s new look and a dedicated video team will better serve users, attract lucrative online ads and even take on financial TV networks such as CNBC and the new Fox Business Network.

‘The future of business television is online,’ CNNMoney.com Editor Chris Peacock said. He said his site will soon go from producing one or two original videos each day to 15 or more.

“‘The audience for business and finance information migrated online very quickly,’ Peacock said. ‘They’re at their desks. They’re an at-work audience. We have a footprint to reach more people through our distribution than I think the classic cable networks can.’

“Atlanta-based CNN tried before to compete in the financial television business dominated by CNBC, but its CNNfn channel folded in 2004 after nine years.”

Read more here.

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