Categories: OLD Media Moves

CNNMoney.com launches luxury site

DMNews.com’s Nicole Smith writes Monday about the new luxury site that CNNMoney.com has launched for its affluent business audience.

Smith wrote, “The section at www.money.cnn.com/lifestyle/index.html includes extended photo galleries and videos featuring content of the luxury lifestyle.

“A daily promotional spot pointing to the channel is fixed on the main CNNMoney.com page, along with increased exposure for weekend promotions.

“Content over the next few weeks will feature Honeymoon Hotspots and homes from the wealthiest ZIP codes in the United States.

“The Time Inc. published site saw 22,000 video streams from its $8 million car story on the Maybach Excelero. The private life of millionaires resulted in 38,000 video streams.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.