Media Moves

CNNMoney.com launches luxury site

April 9, 2007

Posted by Chris Roush

DMNews.com’s Nicole Smith writes Monday about the new luxury site that CNNMoney.com has launched for its affluent business audience.

CNNMoney.comSmith wrote, “The section at www.money.cnn.com/lifestyle/index.html includes extended photo galleries and videos featuring content of the luxury lifestyle.

“A daily promotional spot pointing to the channel is fixed on the main CNNMoney.com page, along with increased exposure for weekend promotions.

“Content over the next few weeks will feature Honeymoon Hotspots and homes from the wealthiest ZIP codes in the United States.

“The Time Inc. published site saw 22,000 video streams from its $8 million car story on the Maybach Excelero. The private life of millionaires resulted in 38,000 video streams.”

Read more here.

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