I’m going to ignore the press release that Time Inc. and CNN, both pieces of the huge AOL Time Warner media conglomerate, and tell you what I like about the redesigned web site:
1. It has easy access fo the company’s business publications — Fortune, Money, Fortune Small Business and Business 2.0. Previously, if you wanted to find an article out of one of these magazines, you had to go searching for it on separate Web sites.
2. The Web site has broken down its news into different categories, such as companies, technology, personal finance and small business. It’s very similar to how the www.cnn.com Web site presents news, and since that’s my home page, I like the familiarity of it.
3. There is overall more white space to the page, which is visually appealing.
The company says it will have a major ad campaign for the new Web site, but I’m struggling to see what’s new here as far as the business news content.
Anyway, you can look at it here.
And if you want to read the fluffy press release, go here.