Categories: OLD Media Moves

CNBC vs. Fox Business for the last two months show strong growth by both

TALKING BIZ NEWS EXCLUSIVE

Talking Biz News obtained Saturday some Nielsen data from an independent, third party comparing the average audiences for business news networks CNBC and Fox Business for the past two months. You can see the dramatic gains in viewers due to the market turmoil of the past couple of weeks.

The numbers below show the weekly averages and the percentage of the total audience for 9 a.m. to 5 p.m., Monday through Friday

CNBC

Week         Audience percentage   Total viewers

June 13-19                0.08%                        237,000

June 20-26                0.08%                        245,000

June 27-July 3           0.08%                        225,000

July 4-10                   0.07%                        200,000

July 11-17                  0.07%                       216,000

July 18-24                  0.08%                       231,000

July 25-31                  0.08%                       246,000

Aug. 1-7                    0.11%                        317,000

Aug. 8-14                  0.15%                        433,000

Fox Business Network

Week           Audience percentage    Total viewers

June 13-19                 0.02%                        73,000

June 20-26                 0.03%                        86,000

June 27-July 3             0.03%                        83,000

July 4-10                    0.02%                        64,000

July 11-17                  0.03%                        74,000

July 18-24                  0.02%                        69,000

July 25-31                  0.03%                        80,000

Aug. 1-7                    0.03%                         88,000

Aug. 8-14                  0.04%                       117,000

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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