CNBC to expand its events business around the globe

CNBC is expanding its events business globally, reports Andy Meek of Forbes.com.

Meek writes, “‘We want audiences to be able to come in and learn from CEOs who are in the mix and get from them the lessons about how they transformed and adapted and innovated through these periods of disruptions in their company,’ Dunn said.

“Some additional fast facts about CNBC’s events business:

Over the past three years, CNBC Events has brought in 35 new advertisers across CNBC’s digital and TV footprints;
Without putting a specific dollar amount or other metric on the business, CNBC says that CNBC Events has grown at an average growth rate of more than 20% for the past four years;
And this also comes at a time when CNBC says that more affluent Americans are consuming the network’s content across TV and digital than ever before, per an Ipsos Affluent Survey from the spring of 2021 that looked at the patterns of adults 18+, with household income of more than $125,000.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.